The ASA's Trading Standards leaflet.

[bindeweede]

An interesting PDF on how the ASA and Trading Standards work together.

For misleading or unfair advertising, ultimately if advertisers and broadcasters persistently break the Advertising Codes and don’t work with us, we can refer them to other bodies for the further action, such as Trading Standards or Ofcom. See our Trading Standards enforcement leaflet for examples of the sanctions available to our legal backstop, Trading Standards.

https://www.asa.org.uk/Industry-adverti ... dcast.aspx

The PDF is here - https://www.asa.org.uk/Industry-adverti ... FINAL.ashx